Writing for the Web: A Practical Guide
Cynthia L. Jeney, Missouri Western State College

ISBN-10: 0131192361
ISBN-13: 9780131192362

Publisher: Prentice Hall
Copyright: 2007
Format: Paper; 224 pp
Published: 08/21/2006

Suggested retail price: $62.00
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For courses in Writing for the Web, Web Authoring, Introduction to Web Writing and Web Development.

 

Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior.

For courses in Writing for the Web, Web Authoring, Introduction to Web Writing and Web Development.

 

Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior.  

 

Hallmark Features

 

A rhetorical approach—that emphasizes both classical and modern rhetoric theory.       

  • Links traditional rhetorical communication theories to writing for the Web.
  • Focuses on planning and writing for audience-driven purposes and discusses the concepts of identity, content development and emotional appeal throughout.

A focus on writing, not designing Web sites—makes the text appropriate for a number of technical communication and Web development courses.

  • Introduces students to writing for Web sites and other forms of online documentation.
  • Offers a flexible organization that focuses on how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. 

Projects, assignments, and writing exercises—appear throughout the text.

  • Encourage students to develop and practice specific skills and strategies such as captioning photos, incorporating links, writing FAQ pages, and answering Web visitors’ complaints.
  • Asks writers to explore professional, creative, and experimental approaches to writing and understand how technologies, interfaces, information, ideas, and data are affected by the choices that writers make.

Case studies for writing and discussion—appear in Appendix A.

  • Simulate real-life professional and creative Web writing scenarios and were well received by reviewers.
  • Inspire lively discussions and productive active-learning opportunities.

 

An accessible approach—which is appropriate for students with multiple levels of computer literacy.
  • Provides clear explanations of basic computer use and Internet infrastructure and helps everyone get up to speed on the vocabulary, concepts, and basic technology structures Web writers need to know.
  • Makes the text useful for a wide audience, including experienced Web developers, and less computer-savvy students.

1.      Introduction to Writing for the Web

2.      Planning and Identity

3.      Developing Content

4.      Common Page Types

5.      Style

6.      Corporate Styles: Business, Database, and Marketing

7.      Information Styles: Academic, Scientific, Help-File, Journalistic

8.      Creative Styles: Personal, Humor, Satire, Literary

 

APPENDIX A: Case Studies for Writing and Discussion

APPENDIX B: Sentence Grammar and Mechanics: Words & Sentences

APPENDIX C: Specific Elements and Tools for Developing Sentence Style

APPENDIX D: Index of Basic HTML Tags

APPENDIX E: Glossary of Terms for Web Writers

INDEX

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