Culinary, Hospitality, Travel & Tourism

For courses in Meeting, Event, Exposition and Convention Planning and Management for hospitality or business students.

Event Management is packed full of “true to life” examples of events across the nation—illustrating all the skills needed to become a successful event manager. From this book students will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also discuss what is needed for legal compliance, risk management, financial control and successful event evaluation.

• Comprehensive Coverage.

  • Provides students with the knowledge needed to completely manage a successful event.

• True-to-life examples and photographs—Of a wide variety of successful, as well as unsuccessful events from across the nation.

  • Addresses current trends of the industry as well as help students analyze what went wrong in unsuccessful cases.

• Student Development Activities—At the end of each chapter.

  • These fun, interesting, and pertinent activities help students to think and act as a professional event manager based on the knowledge that they have acquired from studying that chapter.

• Case Study—For each chapter.

  • Provide “food for thought” and provoke student participation—further testing a students knowledge and skills.

• Links—At the end of every chapter, a list of links to added information that support the principles and ideas presented in that chapter.

  • By following some of the links the entire world is opened to the student, far beyond what can be contained in one book.

1. Introduction to Event Management.

Events and Convention Management (Travel & Tourism)

Brenda R. Carlos is publisher and managing editor for the Hospitality News Group which publishes Hospitality News for the Western US and the International Education Guide. She is the author of numerous articles and chapters in books focusing on all aspects of the hospitality industry. She is a graduate of Brigham Young University, Provo, Utah. Brenda is a member of the International Foodservice Editorial Council.

This is the book for anyone wishing to enter the rapidly growing field of event management. Event management is quite different from ordinary business management. Most business managers can make and learn from mistakes. Successful event managers realize that special skills are required for the planning of these expensive and often one-time occasions.

Business projects and new product developments now culminate in events, while high-level business meetings, seminars, conferences and exhibitions are viewed as events. And, of course, there are thousands of festivals and many thousands of weddings, parties, celebratory and sporting events every year, all of which require expert management.

From this book you will learn how to design, plan, market and stage an event. You will learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. And, you will learn what you need to know about legal compliance, risk management, financial control, and how to evaluate the success of the events you stage.

View a Sample Chapter PDF:

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.