An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing.

This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else—marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction.

• Comprehensive coverage of all key areas of hospitality and tourism—Discusses topics from the practical standpoint of an actual practitioner.

  • Gives students a realistic, in-depth look at the industry. Provides instructors with a good practical complement to any hospitality and tourism textbook.

• Specific practical advice—Gives tips for managing various marketing activities, such as developing products and brands, working with suppliers, creating better marketing materials, etc., as well as insight, examples, and little-known facts that provide a superior overview of the entire marketing process.

  • Presents students with advice that can be discussed and put to immediate use, whether at work or as a class project.

• Real-work examples from hospitality, travel, tourism, and beyond—Includes examples from both hospitality and non-hospitality companies and brands.

  • Gives students a cohesive overall picture of travel marketing, making the text relevant for any career in the industry they might choose.

• Unique topics—Covers subjects that have not been discussed in other texts on the market, such as markeing to travel agents, COOP marketing, and loyalty marketing.

  • Provides students with a text written for the marketing professional, allowing them to take immediate charge.

• Project highlights, lists, and brief glossaries of commonly-used terms.

  • Gives students an interesting, lively text that will prove useful in their future careers. Provides instructors with excellent pedagogy not available in other supplemental texts.

• Stimulating illustrations—Includes a multitude of interesting illustrations.

  • Help to highlight the topics, raise questions, and challenge the student.

• Reader friendly.

  • Supports students' comprehension by its practical and conversational tone.

1. Hospitality & Marketing. 


 2. The Market.


 3. Products.


 4. Branding.


 5. Advertising.


 6. How to Create Better Brochures and Collateral Materials.


 7. Public Relations.


 8. Promotions.


 9. 25 Proven Ways to Reach Travel Agents.


10. COOP Marketing: How to Get the Best Results from Marketing Through Wholesalers and Tour-Operators.


11. Internet Marketing.


12. Loyalty Marketing.


13. Marketing Operations.


14. Behind the Budget.


Appendix: The Marketing Plan.

Travel/Tourism Sales and Marketing (Travel & Tourism)
Hospitality Marketing (Hospitality)

Ivo Raza is a branding consultant and founder of Brandhaus, a full-service marketing agency that specializes in integrated marketing solutions for hospitality, travel, and tourism clients. He has developed brand strategies, directed advertising campaigns, and managed marketing projects for a variety of companies and brands including Allegro Resorts, Viva Wyndham Resorts, Karisma Hotels, El Dorado Resorts, Jack Tar Village Resorts, Occidental Hotels, Royal Hideaway, Schick, Blue Diamond, Kraft Foods, Boston Beer, and others. For seven years, No was in charge of marketing at Allegro, which he helped grow into the largest chain of all-inclusive resorts. His professional mantra is: "Don't out-spend. Out-brand." He lives in Miami, Florida, and may be reached at ivo@brandhaus.net.

In Heads in Beds: Hospitality and Tourism Marketing, author No Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life:

• Branding: generate sales through strong brands
• Knowledge: the more you know, the more you'll grow
• Results: long-term strategies solve short term needs
• Big Picture: it's not about style versus substance, it's about substance armed with style
• Creative Budgeting: outthink versus outspend
• Happiness: enjoy what you're doing
• Dare To: be different!
• Success: compete with yourself for your own excellence

Heads in Beds: Hospitality and Tourism Marketing contains extensive discussions and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as:

• Marketing to Travel Agents
• COOP Marketing with Wholesalers
• Loyalty Marketing

View a Sample Chapter PDF:

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

• Package ISBN-10: 0131597531 | ISBN-13: 9780131597532
  ©2007 | Instock | Suggested retail price: $99.60 | Buy from myPearsonStore
  This package contains:
• Heads in Beds: Hospitality and Tourism Marketing, 1/E
  Raza | ©2005 | Prentice Hall | Paper; 272 pages
  
• ManageFirst: Restaurant Marketing with Pencil/Paper Exam, 1/E
  NRA National Restaurant Association | ©2007 | Prentice Hall | Paper; 192 pages