Prentice Hall

Business



Effective Business Presentations (NetEffect Series)
Judy Jones Tisdale, Ph.D., Kenan-Flagler Business School/University of North Carolina at Chapel Hill

ISBN-10: 0130977357
ISBN-13: 9780130977359

Publisher: Prentice Hall
Copyright: 2005
Format: Paper; 240 pp
Published: 05/04/2004

Suggested retail price: $23.60
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For oral presentation and presentation studies courses in business.

Exclusively addressing business presentations, this book not only explores structured approaches to creating and delivering effective business presentations; it also supports quality coaching in managing and assessing the presentation process. The purpose of this text is two-fold: 1) to offer presenters strategies to plan, develop, and deliver effective business presentations and; 2) to provide tools so presenters can constructively assess their performance.

  • Strategies for analyzing an audience and developing presentation content.
    • Provides techniques to effectively understand audience dynamics and information structure to organize material so that presenters can customize their message to specific groups.

  • Chapter on using PowerPoint as a presentation tool–Separate chapter on alternative visuals: overhead transparencies, flip charts, white boards, and handouts. 
    • Shows readers how to use PowerPoint wisely. Includes sections on effective slide design and use.

  • Team presentation strategies.
    • Includes in-depth information regarding efficient team strategies before and during a presentation.

  • Methods of Q&A.
    • Provides structured methods of dealing with different types of questions.

  • Delivery tips.
    • Offers numerous strategies to support presenters in polishing delivery skills.

 

  • Worksheets–Contains worksheets and checklists for audience analysis, presentation development, presentation assessment, team presentation strategies, and anticipation of Q&A questions.
    • Allows students to work through all aspects of presentation development and execution.

  • Exercises–Four to five per chapter.
    • Supports readers in mastering content and refining the skills discussed in the chapters.



 1. Developing Presentations and Presenters.


 2. Getting Started.


 3. Developing an Effective Message.


 4. Delivering with Impact.


 5. Using PowerPoint Wisely.


 6. Using Other Visuals.


 7. Overcoming Presentation Anxieties.


 8. Handling Q & A (Question-and-Answer Session).


 9. Presenting as a Team.


". . . does a solid job encouraging readers to practice extensively—including videotaping . . . this gets them used to working through rough material and makes them more comfortable working toward a polished presentation . . . . " . . . does an excellent job laying out planning and delivery information for team presentations." — Aaron Coldweber

Judy Jones Tisdale, Ph.D., is an Adjunct Associate Professor and Associate Director of the Management Communication Program at the University of North Carolina Kenan-Flagler Business School. She teaches oral and written management communication for the undergraduate and M.B.A. programs, and she is the director of the Kenan-Flagler Business Communication Center. Additionally, Judy is a member of UNC's Graduate Faculty and teaches presentation courses for graduate students across all disciplines at UNC-Chapel Hill. A former vice president with NationsBank (now Bank of America), Judy joined the Kenan-Flagler faculty in August 1998 after 13 years in sales and sales management in Bank of America's consumer/small business division. She earned her B.A. in English and Spanish from High Point University, her M.A. in English from Appalachian State University, and her Ph.D. in English from the University of North Carolina at Greensboro. Her current research, presentations, and publications involve academic service-learning, business presentations, and accounting communication.

View a Sample Chapter PDF:

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