Culinary, Hospitality, Travel & Tourism

For entry-level and continuing education courses in Travel and Tourism.

This textbook provides instructors with a tool to integrate the Internet into current travel courses. It gives a fun, easy-to-learn method of mastering the Internet by introducing the “NAVIGATE” method, a specific set of instructions that shows how travel professionals can use the Internet to their advantage. The text emphasizes the rapid evolution of both the travel and technology industries, and guides the student in the processes needed to stay on top of these changes.

• Easy NAVIGATE method—Net knowledge, Access to the World, Validate Information, Information, GDS access and/or by-pass, Add Services, Tap your Target Market, and Evolve.

  • Walks students through the applications of the Internet that they can use immediately. Gives instructors an easy-to-follow structure to cover the material in a comprehensive manner.

• I-GO, the Internaut—An assistant that acts as a guide through the method, giving a “personality” to the process.

  • Keeps students interested by providing help when they need it. Provides instructors with a tool to lighten complicated subject matter.

• Unit reviews and quizzes—“Internaut's Log” emphasizes major points in the text.

  • Provides students with a study tool. Gives instructors a method of measuring students' understanding of the material.

• Hands-on practice exercises—More lab time means more in-depth knowledge.

  • Allows students to apply what they learn. Gives instructors the most up-to-date information from the Internet.

• 84 screen captures with captions—The visual portion of the text, these add color and show the graphical use of the Internet.

  • Helps students understand what they will see when they log onto the Internet.

• Companion website—Contains quizzes, unit introductions and reviews, glossary, help/hints from I-GO, and links to other websites.

  • Helps students become comfortable with the Internet. Gives instructors flexibility when formatting their curriculum.

• Instructor's manual—Contains a suggested lesson plan, chapter outlines, transparency templates, quiz answers, and suggested additional exercises.

  • Aids instructors in tailoring their curriculum.

• Glossary—Over 150 terms and definitions.

  • Provides students with an easy reference guide.

Introduction.

I. N FOR NET KNOWLEDGE IN THE NAVIGATE PROCESS.

II. A FOR ACCESS TO THE WORLD IN THE NAVIGATE PROCESS.

III. V FOR VALIDATE AND I FOR INFORMATION IN THE NAVIGATE PROCESS.

IV. G FOR GDS ACCESS AND/OR BY-PASS TOOL IN THE NAVIGATE PROCESS.

V. A FOR ADD SERVICES IN THE NAVIGATE PROCESS.

VI. T FOR TAP YOUR TARGET MARKET IN THE NAVIGATE PROCESS.

VII. E FOR EVOLVE IN THE NAVIGATE PROCESS.

Travel/Tourism Sales and Marketing (Travel & Tourism)
Internet for Hospitality (Travel & Tourism)
Introduction to Travel and Tourism (Travel & Tourism)

"Shelly Houser is perhaps the nation's foremost expert on Internet travel sales and how to teach it. Her book is timely, well-organized, thorough and extremely well thought out." — Marc Mancini, Ph.D.- Professor of Travel, West Los Angeles College

"This book is extraordinary in its depth of information and application to the travel industry." — Cynthia C. Messer, Extension Education & Assistant Professor, Tourism Center, University of Minnesota Extension Service

Shelly M. Houser, CTC – Educator, author, business owner, speaker, consultant, active member in the Travel Industry/Association, and Internaut

Shelly M. Houser, the creator of the NAVIGATE method and author of NAVIGATE the Net, has over 20 years' experience in the travel industry. Ms. Houser is the owner of Travel Career Options, a company that has published the Internet Address Book for Travel Professionals and specializes in providing customized training for travel industry professionals. The Internet Address Book for Travel Professionals, a timesaving reference tool that lists and organizes over 1,500 travel-related Web addresses, was first released in the fall of 1999.

In addition to managing the operations of Travel Career Options, Shelly is an instructor for Anoka-Hennepin Technical College in Minnesota, teaching entry-level and continuing education courses for travel professionals. Anoka-Hennepin Technical College is licensed by the Institute of Certified Travel Agents (ICTA), and is a member of the American Society of Travel Agents (ASTA). Shelly has also been called upon to consult with other travel schools throughout the United States to help them to integrate the Internet into their travel programs. She is often invited to give workshops, seminars, and presentations for various travel industry functions. Shelly M. Houser is an active member of IOTA, ASTA and the Minnesota Executive Women in Tourism, an affiliate club of the International Federation of Women's Travel Organizations (IFWTO).

This travel-industry specific publication introduces the unique, easy-to-implement "NAVIGATE" method to help travel professionals gain the knowledge they need to master new technology as the Internet continues to change and evolve.

The "NAVIGATE" method is a specific set of instructions to show travel professionals how to use the Internet to their advantage—in other words, to become Internauts—by means of a fun, easy-to-use, practical approach.

Communication Tool
Information Access Tool
Information Access Tool
GDS Access and/or By-pass Tool
Direct Booking Tool
Marketing Tool

Net Knowledge
Access to the World
Validate Information
Information
GDS access and/or by-pass
Add Services
Tap your Target Market
Evolve

View a Sample Chapter PDF:

• Companion Website - Houser
  Houser
  © 2003 | Prentice Hall | On-line Supplement | Instock
  ISBN-10: 013110425X | ISBN-13: 9780131104259
  URL: http://www.prenhall.com/houser
  

• Companion Website - Houser
  Houser
  © 2003 | Prentice Hall | On-line Supplement | Instock
  ISBN-10: 013110425X | ISBN-13: 9780131104259
  URL: http://www.prenhall.com/houser
  
  
  

• Companion Website - Houser
  Houser
  © 2003 | Prentice Hall | On-line Supplement | Instock
  ISBN-10: 013110425X | ISBN-13: 9780131104259
  URL: http://www.prenhall.com/houser
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.