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Student Success & Career Development

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Career Development: Life and Career Strategies and Technologies, 4/E
Dr. Monica E. Breidenbach, DeVry Institute of Technology, Kansas City, Maryland

ISBN-10: 0130867594
ISBN-13: 9780130867599

Publisher: Prentice Hall
Copyright: 2001
Format: Paper; 149 pp
Published: 09/25/2000

Suggested retail price: $41.33
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For courses in Career Exploration and Job Search.

Unique in scope and perspective, this text focuses on the methodologies, processes, and techniques for conducting a job search in today's highly competitive, over-crowded marketplace. It features a dynamic, three-pronged approach that combines the best of traditional and state-of the-art psychological, business, and cyberspace information, tools, and techniques. The strategies outlined in this book prepare students to market their own education, experience, skills, and talents to best advantage.

  • NEW - Enhanced résumé coverage—Includes samples; format structures; and varied purposes.

    • Enables students to prepare a professional document that represents and communicates their readiness for the market of choice. Ex.___

  • NEW - Interactive interviewing presentation.

    • Explains this process to students so that they have the necessary support to achieve success and effectively network. Ex.___

  • NEW - Added section on financial literacy—Discusses money and taxes; 401(k) options; investments; education; and retirement.

    • Encourages students to consider the many avenues of compensation prior to salary negotiations. Ex.___

  • NEW - Chapter on business politics.

    • Teaches students how to discover and cope with company and office issues so that they can use this information to achieve their own personal goals within the organization. Ex.___

  • NEW - Exploration of CD-ROM business cards.

    • Introduces students to their usefulness as résumé substitutes, and uncovers web sites where they are available. Ex.___

  • NEW - Reference combinations—Found in each chapter, e.g., websites, journals, surveys, magazine articles, software, etc.

    • Students can consult and relate to the content of each chapter. Ex.___

  • Modern technological connections—To resources and information.

    • Outlines the advantages and disadvantages of various methods in different fields so that students can take the most effective approach to a career search. Ex.___

  • Emphasis on the search for the best job.

    • Keeps students aware of “the big picture” so that they can find a suitable career versus simply a job. Ex.___

  • Focus on financial terminology.

    • Familiarizes students with the compensation package elements so that they can successfully negotiate a salary. Ex.___

  • Logical organization of content.

    • Takes students step-by-step through an actual job search. Ex.___

  • Systematic methods for analyzing skills.

    • Gives students a practical way to assess their talents, enabling them to choose a career goal and plan of action for entering the marketplace. Ex.___

  • Selective Internet and electronic technology coverage.

    • Shows students WHEN to use these tools for maximum results in job searching. Ex.___

  • Concentration on personal marketing.

    • Shows students that job hunting is a marketing process and that the best-marketed individuals locate the best jobs. Ex.___

  • Market Value Determination Guide.

    • Provides students with a discussion on the many facets involved in determining one's own market value. Ex.___

  • John von Neuman's Game Theory applications.

    • Helps apply Game Theory to the negotiation process. Ex.___

  • Coverage of entrepreneurship—Includes opportunities and challenges.

    • Gives students an inventory to help assist them in determining one's interest in owning a business. Ex.___

  • A professional perspective on continuous job searching.

    • Stresses the importance of staying competitive in today's business world. Ex.___

  • Enhanced résumé coverage—Includes samples; format structures; and varied purposes.

    • Enables students to prepare a professional document that represents and communicates their readiness for the market of choice. Ex.___

  • Interactive interviewing presentation.

    • Explains this process to students so that they have the necessary support to achieve success and effectively network. Ex.___

  • Added section on financial literacy—Discusses money and taxes; 401(k) options; investments; education; and retirement.

    • Encourages students to consider the many avenues of compensation prior to salary negotiations. Ex.___

  • Chapter on business politics.

    • Teaches students how to discover and cope with company and office issues so that they can use this information to achieve their own personal goals within the organization. Ex.___

  • Exploration of CD-ROM business cards.

    • Introduces students to their usefulness as résumé substitutes, and uncovers web sites where they are available. Ex.___

  • Reference combinations—Found in each chapter, e.g., websites, journals, surveys, magazine articles, software, etc.

    • Students can consult and relate to the content of each chapter. Ex.___



Introduction: Reality—City on the Hill.

I. RÉSUMÉS.

 1. Résumé Information Research.

 2. Résumé Formulae.

 3. Cyberspace Résumés.

II. INTERVIEWS DEFINED.

 4. Interviews.

 5. Job Interviews.

 6. Negotiation.

III. MARKETING.

 7. Marketing Process.

 8. Market Potential.

 9. Entrepreneurship.

10. Business Politics.

IV. FINANCIAL LITERACY.

11. Money and Taxes.

12. 401(k)s and Other Investment Options.

13. Education as Investment.

14. Retirement.

APPENDICES.

A. Entrepreneur's Quiz.

B. Personality Inventory.

C. Letters.

D. Market Value.

E. Procrastination.

F. Glossary.

G. Résumé Skill Words Lists Sample Résumé.

H. Budget.

I. You and the Law.

DR. MONICA E. BREIDENBACH is the founder of Career Management Services in Prairie Village, Kansas, and currently a Senior Professor at DEVRY Institute of Technology in Kansas City, Missouri. Dr. Breidenbach has made her home in the Kansas City area since 1978 when she moved from Washington, D.C., where she was a senior counselor for a Washington, D.C.-based executive search firm, Pierson Associates. Upon arrival, she immediately began her counseling practice in the Kansas City area, which was extended at later dates to include an adjunct professorship at Ottawa University in Overland Park, Kansas, and subsequently a full professorship at DeVRY.

Dr. Breidenbach's current interests are developing materials for graduating college students to enable them to find the best possible job in the rich and developing markets for their talents and skills. In her private practice, she is redesigning her approach as "the coach in your corner" to extend to a variety of ways coaching may be needed by today's executives, professionals, and managers in their contemporary leadership roles.

Monica Breidenbach has authored, co-authored, and contributed to seven books and one K-12 series of texts with various publishers in the United States and England over the last 20 years. She continues to pen articles for magazines, newspapers, and the professional press in the field of career advancement and business management.

This newest book, CAREER DEVELOPMENT: Strategies and Technologies for Career and Life Balance, Fourth Edition, is her latest effort to provide college graduates with the best and most contemporary advice. This direction will create options to enable the graduates to find the choicest jobs available to them given their skills, talents, education, and experiences in life and work.

The text covers the search process from research to resume writing, cyberspace resume capabilities, CD-ROM business cards, interactive interviewing styles for all levels of interviewing, negotiations techniques that work, superior and focused marketing suggestions, advice about politics in the workplace, and a complete section on the financial literacy that will make terrific negotiators out of the graduates, who will then be ready to meet the future and continue on their roads to success and collect the appropriate rewards for their skills and talents.

Dr. Breidenbach has enabled thousands of students to achieve their dreams by encouraging them to follow the directives outlined in this new text. Her clients' success ratio in private practice is over 99 percent in the contemporary workplace of the last 5 years. She enables her clients to confront the problems and opportunities of today's workplace for the talented, educated, and gifted worker.

In today's fast-paced, ever changing economy, knowledge of current technologies and their impact on the job search is more crucial than ever. Not only must job seekers be focused in their search, but they must also be able to adapt new methods of exploration and communication. Twenty-four hours a day, seven days a week, job searchers must be visible in the marketplace in order to locate those jobs that afford them the best opportunities and are best suited to their interests. Then, they must have the most competitive tools to land the desired jobs. In Career Development: Strategies and Technologies for Career and Life Balance, Fourth Edition, Dr. Breidenbach has revised and expanded the job search process to include information that will ultimately help every job seeker achieve success in their career and life pursuits:

  • CD-ROM Business Cards
  • Interactive Interviewing
  • Negotiations
  • Enrepreneurship
  • Politics
  • Money and Taxes
  • 401(k) and 403(b) Options
  • Investments
  • Retirement Planning

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