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Managing Learning and Communication Systems as Business Assets
Diane M. Gayeski, Ph.D., Ithaca College

ISBN-10: 0130462616
ISBN-13: 9780130462619

Publisher: Prentice Hall
Copyright: 2005
Format: Paper; 224 pp
Published: 06/15/2004

Suggested retail price: $61.40
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For undergraduate/graduate courses in Human Resource Development, Supervision, Personal and Professional Development, Skills Development, Training Development, and Instructional Design.

This contemporary text—filled with research-based advice, case studies, and efficient tools—demonstrates how organizations measure, manage, and maximize their “intangible assets” of communication and knowledge. Its unique perspective on “performance technology” shows students not only how human behavior in the workplace can be engineered to achieve corporate success, but how to communicate those methods and processes used—and the value they add—to employers and clients.

  • Comprehensive coverage of “human capital” factors that impact organizational performance–i.e., training; employee communication; branding; and performance management.

    • Supplies students with need-to-know and -learn information integral to successful HR and communication.

  • Emphasis on “performance technology”–A topic not often found in other texts.

    • Takes this new and rapidly emerging perspective as an approach to managing critical HR areas–such as employee communication, corporate culture, knowledge management, and training.

  • A “business” approach to “soft” professions–i.e., training; knowledge management; and employee communications.

    • Offers students who want to be successful in practical careers a presentation of important financial concepts in easily understood terms that directly relate to HR, communications, and learning.

  • Coverage of “hot topics”–Such as intangible assets; human capital; measurement and evaluation; branding; corporate culture; e-learning; and knowledge management.

    • Familiarizes student with the emerging issues and trends and strategic communication and management.

  • An international perspective.

    • Prepares students for the global marketplace.

  • Case in Point essays–Contain specific examples of projects and HR management techniques, written by leading professionals.

    • Enables students to understand the types of issues that real-world professionals are dealing with. C.

  • Checkups –Consist of actual job aids and written tools that can be used to perform assessments in organizations, and to guide the development and measurement of a human capital project.

    • Provides students with a working checklist that is of value to working managers who need to assess the communication infrastructure of their organizations.

  • Chapter-end self-checks.

    • Gives students a chance to review what they have learned.

  • Numerous diagrams.

    • Illustrates and illuminates students on complex theories.

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

 



1. A New Framework for Organizational Learning, Communication, and Performance Management.


2. How Human Resources, Communications and Learning Systems Can Create—or Destroy—Value.


3. Internal and External Communication Systems.


4. Corporate Brand and Culture.


5. Managing Learning, Performance, and Knowledge.


6. Performance Analytics.


7. Translating Data to Dollars: Calculating and Communicating the Value of Learning and Communication.


8. Getting There: How to Start Managing and Communicating for Value.

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    Business Skills lets you create your own customized textbook by selecting the chapters you need -- in the sequence you want -- from texts covering diverse topics as human relations and interpersonal skills, personal and professional development,  customer service,  leadership and management issues, workplace ethics, and business communications.  

  • 0135075475Business Skills / NetEffect Custom Database
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    ISBN-10: 0135075475 | ISBN-13: 9780135075470

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