Prentice Hall

Fashion & Interior Design



Marketing Today's Fashion, 3/E
Carol Mueller, Nassau Community College
Eleanor Lewitt Smiley, Emeritus, Nassau Comm. College

ISBN-10: 0130430013
ISBN-13: 9780130430014

Publisher: Prentice Hall
Copyright: 1995
Format: Paper; 320 pp
Published: 08/30/1994

Suggested retail price: $121.80
Buy from myPearsonStore



This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.

  • each chapter opens with learning objectives and performance outcomes, and includes self-assessment opportunities.
  • includes the latest coverage on NAFTA and GATT and other current issues.
  • “Fashion Feature” sections highlight interesting people or places which bring to life the concepts being taught (pp. 20).
  • provides the student with essential knowledge of the four sectors of the fashion business: primary markets, designers, manufacturers, and retailers.
  • applications provide practice in solving common industry problems.
  • suggests topics for independent research.
  • familiarizes the students with career opportunities, responsibilities, and performance outcomes.

I. UNDERSTANDING TODAY'S FASHION.

1. The Meaning of Fashion.
2. The Why and How of Fashion.
3. Researching the Fashion Consumer.

II. WORLD-WIDE INFLUENCES ON TODAY'S FASHION.

4. Origins of Modern Fashion.
5. European Design Centers.
6. Other Foreign Producers Import Buying Sourcing.

III. MARKETING TODAY'S fASHION IN THE UNITED STATES.

7. The Birth of the American Fashion Industry.
8. American Design.
9. The Role of the Primary Markets.

IV. TODAY'S FASHION INDUSTRIES.

10. Creating and Marketing Women's Apparel.
11. Creating and Marketing Men's Apparel.
12. Creating and Marketing Children's Apparel.
13. Creating and Marketing Fashion Accessories.

V. MERCHANDISING TODAY'S FASHION.

14. Fashion Retailers.
15. Ancillary Merchandising Operations Promoting Fashion.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.


Copyright ©2009 Pearson Education. All rights reserved. Legal Notice | Privacy Policy | Permissions