Prentice Hall

Business



E-Mail: Communicate Effectively (NetEffect Series)
Verna Terminello, Ph.D.
Marcia Reed

ISBN-10: 013041817X
ISBN-13: 9780130418173

Publisher: Prentice Hall
Copyright: 2003
Format: Paper; 164 pp
Published: 05/17/2002

Suggested retail price: $20.60
Buy from myPearsonStore



For courses in Internet for Business Communications and Business Communication.

This easy-to-read, in-depth treatment provides comprehensive information and expert advice on communicating effectively and responsibly through e-mail. It contains learning activities that will help students gain proficiency in the basic skills and beyond—presenting a system for applying the core skills to enhance customer service and build loyal partnerships.

  • Coverage of a wide variety of topics—i.e., reducing junk and personal e-mail; reducing time and effort reading and writing e-mail; increasing sales; limiting virus attacks form careless habits; limiting the potential for illegal and unethical e-mail.
    • Helps students save their own—and valuable company—time, learn the basic skill of the workplace, avoid miscommunications and misunderstandings, and increase productivity and job performance.

  • An e-mail style guide.
    • Supplies students with standards for e-mail communications that can be referenced for the first time in one place.

  • An entire chapter devoted to managing e-mail—Includes time management; and reading and responding strategies.
    • Teaches students how to maximize the strengths while avoiding the limitations of e-mail.

  • A process for building loyal customer partnerships.
    • Shows students how e-mail can be used as a customer service tool to build relationships with internal and external customers.

  • Job guides.
    • Offers students an easy reference of summarized key tips to remember.

  • Quotes from leading experts.
    • Highlights the importance and practice of effective and responsible e-mail communications.

  • Resources and references.
    • Encourages students to expand their study and learning.



1. E-mail: The Good, the Bad, and the Ugly: Could Your E-mail Be Causing You Trouble?


2. Business Netiquette: Being a Good E-mmunity Netizen.


3. E-mail is Business Writing: Composing Letters, Memos, and Notes.


4. Managing the Barrage of E-mail: Using a System to Organize, Process, and Declutter.


5. The Heart and Soul of E- Service: Using E-mail to Enhance Customer Service.


Appendix. A Style Guide for E-mail: Standards for Effective E-mail Communications.

Tame the e-mail monster and capture the power of this critical workplace tool!

E-mail is the most basic and critical key to building healthy, productive work communities that communicate electronically. With these quick, easy guidelines, business people at all levels can learn to assess a situation, compose an effective message, and send a responsible e-mail.

  • Increase efficiency and productivity
  • Protect your reputation and image
  • Connect responsibly and purposefully

View a Sample Chapter PDF:

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