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CORE TEXTS
Innovation Management and New Product Development, 4/E
Trott
©2008 | Prentice Hall | Temporarily out of stock
ISBN-10: 0273713159 | ISBN-13: 9780273713159
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Strategic Brand Management, 3/E
Keller
©2008 | Prentice Hall | Published: 06/13/2007
ISBN-10: 0131888595 | ISBN-13: 9780131888593
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Design and Marketing Of New Products, 2/E
Urban & Hauser
©1993 | Prentice Hall | Published: 05/04/1993
ISBN-10: 0132015676 | ISBN-13: 9780132015677
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SUPPLEMENTAL/VALUE PACK ITEMS
Market Thinker Software, 1/E
Sudharshan
©2004 | Prentice Hall | Published: 09/04/2003
ISBN-10: 0131400827 | ISBN-13: 9780131400825
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KEY TRADE TITLES
Conversational Capital: How to Create Stuff People Love to Talk About, 1/E
Cesvet, Babinski & Alper
©2009 | FT Press | Published: 08/07/2008
ISBN-10: 0137145500 | ISBN-13: 9780137145508
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From Concept to Consumer: How to Turn Ideas Into Money, 1/E
Baker
©2009 | FT Press | Published: 10/22/2008
ISBN-10: 0137137478 | ISBN-13: 9780137137473
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Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers, 1/E
Creveling, Hambleton & McCarthy
©2006 | Prentice Hall | Published: 02/17/2006
ISBN-10: 013199008X | ISBN-13: 9780131990081
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Built for Growth: Expanding Your Business Around the Corner or Across the Globe, 1/E
Rubinfeld & Hemingway
©2005 | Wharton School Publishing | Published: 03/07/2005
ISBN-10: 0131465740 | ISBN-13: 9780131465749
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Design of Things to Come, The: How Ordinary People Create Extraordinary Products, 1/E
Vogel, Cagan & Boatwright
©2005 | Wharton School Publishing | Published: 06/08/2005
ISBN-10: 0131860828 | ISBN-13: 9780131860827
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Inventor's Guide to Trademarks and Patents, The, 1/E
Fellenstein, Vassallo & Ralston
©2005 | Prentice Hall | Published: 12/23/2004
ISBN-10: 0131869124 | ISBN-13: 9780131869127
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval, 1/E
Cagan & Vogel
©2002 | FT Press | Published: 10/22/2001
ISBN-10: 0139696946 | ISBN-13: 9780139696947
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