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CORE TEXTS
Marketing Channels, 7/E
Coughlan, Anderson, Stern & El-Ansary
©2006 | Prentice Hall | Published: 12/29/2005
ISBN-10: 0131913468 | ISBN-13: 9780131913462
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SUPPLEMENTAL/VALUE PACK ITEMS
HBSP CASE: Learning By the Case Method in Marketing, 1/E
Harvard Business School Publishing
©2004 | Prentice Hall | Published: 08/21/2003
ISBN-10: 0131445944 | ISBN-13: 9780131445949
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