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Sports Marketing: A Strategic Perspective, 3/E
Shank
©2005 | Prentice Hall | Published: 10/01/2004
ISBN-10: 0131440772 | ISBN-13: 9780131440777
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CORE TEXTS
Sports Marketing: A Strategic Perspective, 4/E
Shank
©2009 | Prentice Hall | Published: 03/19/2008
ISBN-10: 0132285355 | ISBN-13: 9780132285353
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Entertainment Marketing & Communication: Selling Branded Performance, People, and Places, 1/E
Sayre
©2008 | Prentice Hall | Published: 07/17/2007
ISBN-10: 0131986228 | ISBN-13: 9780131986220
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