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CORE TEXTS
Customer Service: A Practical Approach, 4/E
Harris
©2007 | Prentice Hall | Published: 03/24/2006
ISBN-10: 0131989375 | ISBN-13: 9780131989375
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Digital Marketing Strategy: Text and Cases, 1/E
Urban
©2004 | Prentice Hall | Published: 07/29/2003
ISBN-10: 0131831771 | ISBN-13: 9780131831773
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SUPPLEMENTAL/VALUE PACK ITEMS
Technology and Customer Service: Profitable Relationship Building (NetEffect Series), 1/E
Timm & Jones
©2005 | Prentice Hall | Published: 05/03/2004
ISBN-10: 0130989908 | ISBN-13: 9780130989901
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Customer Relationship Management: The Bottom Line to Optimizing Your ROI (NetEffect Series), 2/E
Anton & Petouhoff
©2002 | Prentice Hall | Published: 12/26/2001
ISBN-10: 0130990698 | ISBN-13: 9780130990693
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KEY TRADE TITLES
Managing Customers as Investments: The Strategic Value of Customers in the Long Run, 1/E
Gupta & Lehmann
©2005 | Wharton School Publishing | Published: 01/19/2005
ISBN-10: 0131428950 | ISBN-13: 9780131428959
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Clued In: How to Keep Customers Coming Back Again and Again, 1/E
Carbone
©2004 | FT Press | Published: 05/14/2004
ISBN-10: 0131015508 | ISBN-13: 9780131015500
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