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CORE TEXTS
Consumer Behavior, 8/E
Solomon
©2009 | Prentice Hall | Published: 02/26/2008
ISBN-10: 0136015964 | ISBN-13: 9780136015963
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Consumer Behavior, 9/E
Schiffman & Kanuk
©2007 | Prentice Hall | Published: 02/17/2006
ISBN-10: 0131869604 | ISBN-13: 9780131869608
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Consumer Behavior and Managerial Decision Making, 2/E
Kardes
©2002 | Prentice Hall | Published: 06/29/2001
ISBN-10: 0130916021 | ISBN-13: 9780130916020
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SUPPLEMENTAL/VALUE PACK ITEMS
Customer Service: Career Success Through Customer Loyalty, 4/E
Timm
©2008 | Prentice Hall | Published: 01/30/2007
ISBN-10: 0132236583 | ISBN-13: 9780132236584
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Critical Thinking In Consumer Behavior: Cases and Experiential Exercises, 1/E
Graham
©2004 | Prentice Hall | Published: 07/28/2003
ISBN-10: 0131133225 | ISBN-13: 9780131133228
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Cases in Consumer Behavior, Volume I, 1/E
McEnally
©2002 | Prentice Hall | Published: 07/24/2001
ISBN-10: 0130665584 | ISBN-13: 9780130665584
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Cases in Consumer Behavior, Volume II, 1/E
McEnally
©2002 | Prentice Hall | Published: 11/27/2001
ISBN-10: 0130665592 | ISBN-13: 9780130665591
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Customer Relationship Management: The Bottom Line to Optimizing Your ROI (NetEffect Series), 2/E
Anton & Petouhoff
©2002 | Prentice Hall | Published: 12/26/2001
ISBN-10: 0130990698 | ISBN-13: 9780130990693
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Grocery Revolution: The New Focus on the Consumer, 1/E
Kahn & McAlister
©1997 | Prentice Hall | Published: 01/22/1997
ISBN-10: 0673998800 | ISBN-13: 9780673998804
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KEY TRADE TITLES
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (Paperback), 1/E
Diller, Shedroff & Rhea
©2006 | New Riders | Published: 02/05/2008
ISBN-10: 0321552342 | ISBN-13: 9780321552341
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Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences, 1/E
Diller, Shedroff & Rhea
©2006 | New Riders | Temporarily out of stock
ISBN-10: 0321374096 | ISBN-13: 9780321374097
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Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women, 1/E
Warner
©2006 | PH Professional Business | Published: 09/08/2005
ISBN-10: 0131855190 | ISBN-13: 9780131855199
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run, 1/E
Gupta & Lehmann
©2005 | Wharton School Publishing | Published: 01/19/2005
ISBN-10: 0131428950 | ISBN-13: 9780131428959
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